The Reality:
Consumers are spending more of their time on mobile than on any other device, yet that additional time is not translating to more revenue for merchants.

The Challenge:
Merchants don’t know where to make improvements and how to measure effectiveness.

How Does The Mobile Optimization Initiative Help?

The Reality:
Consumers are spending more of their time on mobile than on any other device, yet that additional time is not translating to more revenue for merchants.

The Challenge:
Merchants don’t know where to make improvements and how to measure effectiveness.

How Does The Mobile Optimization Initiative Help?

LEVERAGE THE POWER OF A COMMUNITY TO SOLVE THE mCOMMERCE GAP

Increase your Mobile eCommerce Conversions by as much as 25% RPV* with free standardized optimization experiments and partner support through the Community.

For a limited time, qualified merchants will gain access to a range of standardized optimization experiments customized for their online store, which will not only drive additional mobile revenue but also revenue uplift across the board including desktop and tablet sales.

Gain shared insights (only available from this community) into what mobile practices will best work for you based on the results of similar participants.

Mobile Checkout

Mobile checkout optimization assessment

Optimization Campaign

Mobile checkout optimization campaign design and implementation

Agency Professional

Agency professional services during the active program

Hi Conversion Licensing

Software licensing for HiConversion Optimization platform

*Results will vary between all merchant sites

Limited Seating

QUALIFYING MERCHANTS

Get access to pre-configured optimization experiments and shared insights from all participating merchants.

Take advantage of this exclusive limited time offer and sign up today. What are you waiting for?

IN COLLABORATION WITH LEADING MAGENTO SYSTEM INTEGRATORS

Trusted Experts. Forward Thinking. Always Learning.

Balance Internet

Balance Internet

MEDIOTYPE

OPTIMIZATION EXPERIMENTS

Participating merchants choose from a range of FREE customized standardized experiments tested to drive increased conversions on eCommerce sites.

Data on over $250 million revenue across 3 million transactions has been collected through the Initiative to date.

KEY FINDINGS

(Here are some interesting findings so far…)

Hot Trend #1

Simplify the Cart Page Header

Simpler Cart Page Header

0
%

Phone 581-552-2954 Lift*

This change reduces distractions during checkout and increases the likelihood of shoppers completing their purchase— driving more revenue across all devices.

*Results are based on the average findings from merchants participating in the study and are not guaranteed for all users.

Hot Trend #2

Collapse the Coupon and Promo Code Field

Collapse Coupon Code

0
%

Phone 856-608-8802 Lift*

This optimization reduces distractions during checkout by collapsing the coupon and promo code field. It has shown an increase in revenue across all devices.

*Results are based on the average findings from merchants participating in the study and are not guaranteed for all users.

Hot Trend #3

Add Auto Cart Update

Auto Card Update

0
%

Desktop 2023080186 Lift*

Adding this optimization reduces the manual steps shoppers need to take during checkout and has been shown to boost revenue, especially significant on Desktop.

*Results are based on the average findings from merchants participating in the study and are not guaranteed for all users.

JOIN MERCHANTS FROM AROUND THE WORLD CAPTURING MORE REVENUE FROM MOBILE

Divider Sunrise

OH, AND ONE MORE THING…

Head Scratcher

Add Floating Checkout Button to Cart

Floating Checkout Button

-
0
%

Phone RPV Lift*

Adding a floating Checkout CTA that is always visible so the shopper can easily move forward during checkout should increase conversions, right? Answer: It depends.

*Results are based on the average findings from merchants participating in the study and are not guaranteed for all users.

METHODOLOGY

Introducing Standardized Experience Optimization for Shared Industry-Wide Insights

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STANDARDIZE THE EXPERIMENTS

STANDARDIZE THE EXPERIMENTS

Based on frequently-recommended best practices, repeatable experiment templates are available for testing.

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APPLY TO MANY MERCHANT SITES

APPLY TO MANY MERCHANT SITES

System integrators recommend and implement 3-5 experiments per merchant site.

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ROLL UP ANONYMIZED DATA AND LEARN

ROLL UP ANONYMIZED DATA AND LEARN

Standardized experiment classifications enable cross-merchant data roll-up and analysis.

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CONTINUOUSLY INNOVATE TO IMPROVE RESULTS

CONTINUOUSLY INNOVATE TO IMPROVE RESULTS

With the experiment templates as a starting point, merchants apply industry-wide insights to innovate and produce better results.

There are no best practices — what works for one set of merchants may not work for all. What makes our process unique is the adaptive nature of the experiments, the collaboration between merchants and systems integration agencies and the ongoing experiments tested across a diverse array of merchant sites.

ABOUT PARTICIPATING MERCHANTS

The community includes a very diverse group of merchants that sell different types of products, at different price points, to different audiences. They’re all unified by the desire to improve mobile customer experience and to continually learn from each other.

Pirate

SIs AND MERCHANTS – JOIN THE INITIATIVE TODAY

Optimize Shopping Cart Checkout Now

Take Advantage of the Mobile eCommerce Optimization Initiative. Leverage the latest multivariate testing technology and work with experts to get more revenue across the board.

By clicking “Submit” I acknowledge I would like HiConversion to provide me with access to the Magento community and I consent to HiConversion sharing my personal data with SI’s and Sponsors shown on this site for this purpose.

AN INITIATIVE SUPPORTED BY

*Funding for this initiative is provided by PayPal. HiConversion provides both expertise and licensing for its product. All tests and results are conducted independently by the community of participants and the Magento Partner Community.